Who actually has the power to set the political agenda?

The media plays a crucial role in shaping the political agenda by influencing public perception and framing issues in ways that can elevate particular topics to national prominence. Through coverage, analysis, and commentary, the media can bring attention to specific problems, theories, or perspectives, thus guiding what the public sees as important. Often referred to as the "fourth estate," the media has the power to spotlight certain issues while downplaying others, effectively steering the focus of political discourse.

Media outlets can affect what topics are considered newsworthy, how they are reported, and the narratives that emerge around them. By shaping the public agenda in this way, the media indirectly influences legislators, policymakers, and other political figures, who must respond to the concerns and interests that the media presents to the public. This dynamic establishes the media as a significant force in determining what issues enter the political conversation, indicating that their role is not just passive reporting but actively driving the political agenda.